The NFL Goes Mobile With Verizon Deal

Cellco Partnership D/B/A Verizon Wireless
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A deal has been struck between The National Football League and Verizon Wireless to show live NFL games live games via their Red Zone Channel next season.

The four-year deal is estimated to be worth $720 million, which is constituted of a licence fee and advertising and will give access to live coverage of every Sunday afternoon game. Additionally, subscribers can receive extensive highlights.

The deal marks a continuing shift in content distribution towards the mobile space and might attract additional viewers who want to spend their Sunday afternoons somewhere other than the settee.

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